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This guide will walk you through accessing Market Maven and exploring your first market insights. You’ll be analyzing Australian financial market data in under 5 minutes.
1

Create your Market Maven account

Navigate to the Sign Up page to create your Market Maven account. Choose from our flexible pricing plans based on the markets you need to cover.
Market Maven covers Superannuation, Life Insurance, and Financial Advice sectors.
2

Access the dashboard

Once logged in, you’ll land on the Market Maven app where you can browse markets, open reports, review pricing, and manage account or organisation access.

Reports catalogue

Browse the active reports for your subscribed markets

Interactive reports

Filter, drill, focus, export, copy, and save views inside reports

AI Q&A

Ask questions in natural language in the market-specific Q&A reports

Data sources

Review report source metadata, glossary links, and update cadence
The platform is optimized for both desktop and mobile devices for analysis on the go.
3

Explore market data

Start exploring market data by selecting one of your subscribed sectors. Each market provides comprehensive coverage of key metrics and trends.Superannuation insights:
  • Fund performance and member flows
  • Asset allocation trends
  • Fee structures and competitiveness
  • Market share analysis
Life Insurance insights:
  • Premium trends and policy data
  • Claims ratios and profitability
  • Market competition analysis
  • Product performance metrics
Financial Advice insights:
  • Adviser movement and licensing trends
  • Geographic distribution analysis
  • Qualification and experience metrics
  • Practice ownership patterns
Report update cadence depends on the source. Financial advice reports currently update weekly, many superannuation and life insurance reports update quarterly or annually, and some customer outcome datasets update biannually.
4

Use AI-powered Q&A

Try the natural language Q&A feature to get instant insights. Simply type questions like:
  • “What are the top 10 super funds by assets under management?”
  • “Show me life insurance lapse rates over the past 5 years”
  • “Which regions have the highest concentration of financial advisers?”
The AI understands complex queries and automatically generates interactive visualizations for your answers.
Results are generated in real-time, so you can explore follow-up questions immediately.
5

Personalise a report view

Open a report and use report interactions to focus on the metrics that matter most to your business:
  • Filter by time periods: Weekly, quarterly, biannual, or annual perspectives depending on the source
  • Segment analysis: Drill up or down into specific market segments
  • Comparative analysis: Benchmark against competitors
  • Saved views: Save bookmarks so you can return to useful filter/page states
Reports are embedded in Market Maven, so visual tooltips, filtering, focus mode, view-as-table, copy, and export options are available where the underlying visual supports them.
6

Export and share insights

Export your analysis for presentations and further analysis:
  • Export data: Download summarised visual data for spreadsheet analysis
  • Copy data: Copy selected values or visual data to your clipboard
  • Share links: Use the report toolbar to share the current report page
  • Source context: Use the data source panel to confirm source attribution
Export availability depends on the report visual, your browser download settings, and the data permissions attached to the report.

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Next steps

Dashboard overview

Learn about the platform interface and navigation features.

Market coverage

Explore comprehensive data across superannuation, life insurance, and financial advice.

Account management

Learn how to manage your subscription and access additional markets.

Troubleshooting

Find solutions to common issues and get help when needed.